Recently Yahoo! India has launched the travel search engine FareChase. I got to know about this during PodWorks, for which Yahoo! was the lead sponsor. When I tried it, the advertisements caught my eye than the results. Travel sites like ClearTrip.com, ezeego.com, makemytrip.com and indiatimestravel.com were the more prominent advertisers in it.
Yahoo! FareChase is not exactly a travel site, its just a travel search engine. It searches, sorts and shows the results and on selection it will take you to the airlines internet ticket booking facility for ticket booking. It doesn't take care of booking, it just provides the information.Even if you consider the difference in business model, it looks like campaigning for competitor. Are they the target advertisers for Yahoo! FareChase? Whatever be the case, Yahoo is giving a "Fair" Chase for its competitors too.
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